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Scaling Teams

Design at Scale — Veranex

Built the product design function from the ground up and rebuilt marketing to drive ROI.

140% ROI Increase
$1M Annual Budget
Veranex product design team collaboration

Situation

Veranex, a global health tech provider, needed to establish a unified product design capability following a series of acquisitions. The marketing function also required revitalization to better support the growing portfolio of services.

Task

I was challenged to build a centralized product design team from scratch and restructure the marketing department. The objective was to increase operational efficiency, improve design quality across projects, and drive measurable business growth through better lead generation.

Action

I recruited and onboarded a high-performing team of designers and restructuring the marketing workflows. We introduced agile methodologies to the design process and aligned marketing strategies with sales goals. I also managed a $1M annual budget to optimize resource allocation.

Result

The new design function successfully delivered on multiple high-stakes projects. The revitalized marketing strategy led to a 140%+ increase in leads and ROI. The team became a core asset in winning new business and delivering client success.

Key Milestones

Phase 1

Assessment

Evaluated existing capabilities and gaps across the newly merged organizations.

Phase 2

Team Building

Recruited key design talent and restructured the marketing team for alignment.

Phase 3

Process Implementation

Rolled out new agile design workflows and data-driven marketing campaigns.

Phase 4

Optimization

Continuous refinement of strategies, resulting in the 140% ROI increase.