Situation
Independent workers often have to choose between overbuilt accounting software and a manual invoice process. I saw an opportunity for a focused macOS tool that creates professional invoices without an account, cloud sync, or subscription.
Task
I set out to design, build, and launch a native Mac app that could create polished PDFs in seconds while staying private, account-free, and unmistakably at home on macOS.
Action
I owned the full product lifecycle: interaction design in Figma, Swift and SwiftUI development, drag-and-drop customization, automatic calculations, local data persistence, App Store submission, and launch materials.
Result
Invoicer launched on the Mac App Store as a focused tool for people who want fast, professional invoicing without surrendering their data or attention. It shows how I work when product strategy, design, and engineering sit with the same person.