GARY KEELER

I lead design teams that grow products and revenue.

Now

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Product leadership.
Measured in outcomes.

I lead product design across enterprise software, healthcare, and independent products.

0+

Products launched

0M+

App downloads

$0M+

Portfolio P&L responsibility

Selected work

I use design to create recurring revenue, build capable teams, and ship products end to end.

Building design into a commercial advantage

Scaled product design while maintaining delivery performance, then unified marketing around client value and helped accelerate approximately $55M in pipeline.

Business result
Leads and marketing ROI increased 140%+
Leadership scope
Product design → marketing and GTM
See how the function scaled

Building products from problem to public release

I independently designed, built, and shipped five products—using AI to accelerate implementation while owning the product decisions end to end.

Product proof
5 shipped products · 3 platforms
Ownership
Strategy, design, code, and launch
See the independent product practice

How my leadership scope grew.

Each chapter added a new lever: hands-on craft, business ownership, team scale, and executive direction.

2011–2014

Founding and shipping

Built credibility by designing, coding, and taking products from idea to market.

  1. ITR Mobility

    Joined as a designer and developer.

  2. ITR Mobility

    Built a Medtronic sales platform that processed $1B and cut design time 40%.

  3. Trixiesoft

    Co-founded a Craigslist Android app that reached 6M downloads and 2.5M monthly users.

  4. On Second Thought

    Co-founded the company, raised pre-seed funding, and earned Inc. 30 Under 30 recognition.

2015–2020

Operating at enterprise scale

Connected design decisions to adoption, productivity, recurring revenue, and portfolio growth.

  1. Zebra Technologies

    Led design for a $12M professional services unit.

  2. Zebra Technologies

    Shipped UXTOOLTIME, reaching 60,000+ downloads.

  3. Zebra Technologies

    Designed Amazon's Sunburst interface, increasing warehouse productivity by more than 100%.

  4. Zebra Technologies

    Grew the portfolio from $12M to $18M and launched a SaaS product with $6M ARR.

2021–2024

Building the design organization

Turned individual judgment into team capacity, clearer operations, and measurable growth.

  1. Worrell

    Led the digital experience team through its acquisition by Veranex.

  2. Veranex

    Tripled the design team in 12 months while maintaining 80% billable utilization.

  3. Veranex

    Led a website redesign that tripled traffic.

  4. Veranex

    Unified marketing teams and helped accelerate $55M in pipeline.

2025–Now

AI, healthcare, and independent products

Brings executive direction and hands-on product judgment to complex, emerging technology.

  1. Attach Design

    Built Brick Run for Wear OS and multi-agent AI systems.

  2. Attach Design

    Independently designed, built, and shipped products across macOS, Android, and Wear OS.

  3. Pager Health

    Leads product design for AI-powered healthcare products.

Writing on design leadership