GARY KEELER
Design leadership that moves business numbers.
I've scaled a design team 300% in a year, grown a division from $12M to $18M — and I still ship code myself. I lead the function, and I do the work.
In the workshop — see what I'm building on GitHub.
I bridge the gap between user friction and business revenue.
How I run a design org
Three beliefs that survived contact with real P&Ls.
Influence is earned by reducing ambiguity
Designers move product direction when they name the tradeoff and make the decision easier — not when they have the prettiest mock.
From the blogManagement is a different job, not a bigger one
Your craft stops being the output and starts being the multiplier. The unit of work changes — so the way you measure yourself has to change too.
From the blogMake it legible before you make it impressive
Clarity is a portfolio's first job. If a hiring manager can't tell what you'd do for them in thirty seconds, the case studies don't matter.
From the blogSelected work
Just a design leader who likes tech — see the code.
The Journey
Started in Design & Development
Began building at the intersection of design and engineering — crafting digital products from day one.
Bridging the Enterprise Gap
Built a Medtronic sales platform processing $1B in revenue and cut design cycle time 40%.
The Viral Side Project
Co-founded Trixiesoft. Designed the #1 Craigslist Android app, reaching 6 million downloads and 2.5 million MAUs.
The "30 Under 30" Sprint
Co-founded On Second Thought. Raised pre-seed funding and honored on Inc. Magazine’s "30 Under 30" list.
The Fortune 500 Transition
ITR Mobility acquired by Zebra Technologies. Transitioned to lead design for a $12M Professional Services business unit.
Open Sourcing the Process
Released UXTOOLTIME library. Achieved 60,000+ downloads, helping designers bridge the gap to engineering.
Innovation Without Words
Designed Amazon’s "Sunburst" interface. Increased warehouse productivity >100% and processed 1 million scans.
Funding Innovation from Within
Grew a $12M portfolio to $18M. Created a new SaaS product generating $6M ARR with 80% margins.
Worrell → Acquired by Veranex
Led the Digital Experience team at Worrell, focusing on innovative healthcare design — then transitioned through the Veranex acquisition.
Building a Design Engine
Joined Veranex. Scaled the design team 300% in 12 months while maintaining 80% billable utilization.
The 1400% Growth Lever
Led website redesign. Drove a 1,400% conversion increase (0.001% to 1.4%) and 3x traffic growth.
Unifying the Silos
Unified fragmented teams as Interim Head of Marketing. Drove $55M in pipeline acceleration.
The Builder Never Stops
Developing "Brick Run" for Wear OS and multi-agent AI systems for automated resume generation.
Invoicer Launch
Redefining invoice management and gaining users consistently.
AI-Powered Healthcare Solutions
Leading product design for AI-powered healthcare solutions — shaping next-generation clinical workflows and intelligent patient care experiences.
psst… there's a trading-card version of this journey.
Clients and Projects
