GARY KEELER

Product Design Leader. Building teams that deliver.

Over 14 years driving product strategy, team growth, and measurable business outcomes across enterprise and startup environments.

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The Director's Lens

Design That Drives Growth

I believe that effective design leadership bridges the gap between user friction and business revenue, prioritizing real-world adoption over portfolio aesthetics. I drive results through radical transparency and ownership with a safety net, empowering teams to take risks while ensuring every decision is justified by data and architectural integrity, not just job title.

0+ Client Products Launched
0M+ App Downloads
0B+ Events in Designed Products
Zebra Technologies SaaS product interface
Where I Excel

Transforming Businesses

SaaS Pivot at Zebra

Designed and led the strategic pivot from custom software services to a scalable SaaS platform — growing the division to $18M in annual revenue while managing a high-performing product team.

$12M → $18M Annual Revenue Growth
Director Zebra Technologies
Veranex product design team collaboration
Where I Excel

Scaling Teams

Design at Scale — Veranex

Built the product design function from the ground up and rebuilt marketing — increasing leads and ROI by over 140% while managing a $1M annual budget and 65+ annual events.

140% ROI Increase
$1M Annual Budget
Invoicer macOS app icon
Where I Excel

Building Products

Invoicer — Designed & Coded

A beautiful, native macOS invoicing app — designed, coded, and shipped solo. Create professional invoices in seconds with no account or cloud sync required. Privacy-first by design.

Solo Design & Code
macOS Native App

The Journey

2011 — ITR Mobility

Started in Design & Development

Began building at the intersection of design and engineering — crafting digital products from day one.

2011 — ITR Mobility

Bridging the Enterprise Gap

Built a Medtronic sales platform processing $1B in revenue and cut design cycle time 40%.

2011 — Trixiesoft

The Viral Side Project

Co-founded Trixiesoft. Designed the #1 Craigslist Android app, reaching 6 million downloads and 2.5 million MAUs.

2014 — On Second Thought

The "30 Under 30" Sprint

Co-founded On Second Thought. Raised pre-seed funding and honored on Inc. Magazine’s "30 Under 30" list.

2015 — Zebra Technologies

The Fortune 500 Transition

ITR Mobility acquired by Zebra Technologies. Transitioned to lead design for a $12M Professional Services business unit.

2017 — Zebra Technologies

Open Sourcing the Process

Released UXTOOLTIME library. Achieved 60,000+ downloads, helping designers bridge the gap to engineering.

2019 — Zebra Technologies

Innovation Without Words

Designed Amazon’s "Sunburst" interface. Increased warehouse productivity >100% and processed 1 million scans.

2020 — Zebra Technologies

Funding Innovation from Within

Grew a $12M portfolio to $18M. Created a new SaaS product generating $6M ARR with 80% margins.

2021 — Worrell

Worrell → Acquired by Veranex

Led the Digital Experience team at Worrell, focusing on innovative healthcare design — then transitioned through the Veranex acquisition.

2021 — Veranex

Building a Design Engine

Joined Veranex. Scaled the design team 300% in 12 months while maintaining 80% billable utilization.

2023 — Veranex

The 1400% Growth Lever

Led website redesign. Drove a 1,400% conversion increase (0.001% to 1.4%) and 3x traffic growth.

2024 — Veranex

Unifying the Silos

Unified fragmented teams as Interim Head of Marketing. Drove $55M in pipeline acceleration.

2025 — Attach Design

The Builder Never Stops

Developing "Brick Run" for Wear OS and multi-agent AI systems for automated resume generation.

2026 — Attach Design

Invoicer Launch

Redefining invoice management and gaining users consistently.

Thoughts & Writing

From the Blog