Situation
Zebra Technologies had a successful custom software division, but the service model limited scale. The opportunity was to turn repeated client needs into a SaaS platform that created recurring revenue without abandoning the enterprise relationships behind the business.
Task
I led design and product strategy for the pivot: move from bespoke engagements to a unified SaaS platform, protect existing client relationships, and create a product model the division could keep scaling.
Action
I led designers and engineers through discovery, product definition, and delivery. Research with existing clients surfaced the shared pain points behind the core feature set. I also established a design system that unified the experience and gave the team a faster, more consistent way to build.
Result
The platform reduced onboarding time, improved operational efficiency, and helped grow annual revenue from $12M to more than $18M. The pivot validated a recurring-revenue model and gave the division a platform it could continue to expand.